From idea to first sale.
Launchable grades your business idea from A to F, writes a plan from your answers, and walks you step by step to your first customer.
Free to start. No credit card. Cancel anytime.
Idea grade, 75 of 100
Promising idea with a few gaps to close.
Next 3 steps
- 1Talk to 10 dog owners this week
- 2Offer a paid two-week pilot
- 3Claim your Google profile
How it works
Tell us your idea
Answer guided questions about your idea, customer and resources. No idea yet? We suggest a few that fit you.
Get your grade and plan
See how your idea scores on six criteria and get a tailored business plan you can edit.
Validate, then launch
Test demand with real customers, research competitors, then follow a step-by-step checklist to your first sale.
Everything you need to get off the ground
Idea grade
A clear A to F score across problem, demand, differentiation, monetization, founder fit and feasibility, with tips to improve each.
Free plan
Tailored business plan
Eleven sections written from your answers, from problem and market to 90-day milestones. Edit or rewrite anything.
Starter plan
Validation kit
Interview questions, a survey, a landing page test and clear signals that tell you whether people really want it.
Starter plan
Name finder
Brandable name ideas with an instant .com check, so you don't fall for a name you can't own.
Starter plan
Launch checklist and guides
Dozens of tasks across six phases with how-to guides, from your first conversation to your first paying customer.
Starter plan
Live market scan
Real competitors from live web research, with pricing, positioning, gaps to exploit and links to every source.
Pro plan
Marketing kit
Your elevator pitch, website headline, social posts, launch email and first-customer outreach, ready to use.
Pro plan
AI advisor
Ask anything about pricing, marketing or next steps and get answers that use your actual plan.
Pro plan
Financials and formation
Startup costs, a 12-month projection with break-even, and a state-specific guide to making it official.
Pro plan
Simple pricing
Start free. Upgrade when you're ready to build.
| What is compared | Free | Starter | Pro |
|---|---|---|---|
| Price a month | $0 | $19 | $39 |
| Price a year | $0 | $180Save $48 (21%) | $372Save $96 (21%) |
| AI credits | 12, once | 150 a month | 500 a month |
| Idea grade and plan summary | Included | Included | Included |
| AI-written plan | One | Included | Included |
| Editable plan and launch checklist | Not included | Included | Included |
| Name finder and validation kit | Not included | Included | Included |
| Live market scan | Not included | Not included | Included |
| Marketing kit and AI advisor | Not included | Not included | Included |
| Financials, formation guide, PDF | Not included | Not included | Included |
| Start Free | Choose Starter | Choose Pro |
Free
- Price a month
- $0
- Price a year
- $0
- AI credits
- 12, once
- Idea grade and plan summary
- Included
- AI-written plan
- One
- Editable plan and launch checklist
- Not included
- Name finder and validation kit
- Not included
- Live market scan
- Not included
- Marketing kit and AI advisor
- Not included
- Financials, formation guide, PDF
- Not included
Starter
- Price a month
- $19
- Price a year
- $180Save $48 (21%)
- AI credits
- 150 a month
- Idea grade and plan summary
- Included
- AI-written plan
- Included
- Editable plan and launch checklist
- Included
- Name finder and validation kit
- Included
- Live market scan
- Not included
- Marketing kit and AI advisor
- Not included
- Financials, formation guide, PDF
- Not included
Pro
- Price a month
- $39
- Price a year
- $372Save $96 (21%)
- AI credits
- 500 a month
- Idea grade and plan summary
- Included
- AI-written plan
- Included
- Editable plan and launch checklist
- Included
- Name finder and validation kit
- Included
- Live market scan
- Included
- Marketing kit and AI advisor
- Included
- Financials, formation guide, PDF
- Included
Questions
Do I need a business idea to start?
No. Choose “Help me find one” and we suggest ideas based on your interests, skills, budget and time.
What does the free plan include?
Guided setup, one AI-written plan with your idea grade, a plan summary, common mistakes to avoid, and the full Learn library. No credit card needed.
What are AI credits?
Paid plans include monthly credits for AI-written content and live research. A market scan uses 10 and an advisor question uses 2. If you run out, every tool still works with our built-in version, and credits reset monthly.
Is my idea private?
Yes. Your answers are only used to create your plan and tools. We never sell your data, and you can download or delete everything from Settings at any time.
Is this legal or financial advice?
No. We give general guidance and point you to official sources. For legal, tax or financial decisions, talk to a licensed professional.
Can I cancel anytime?
Yes. Cancel from your settings and keep access until the end of your billing period.
Your business starts with one step.
Get your idea graded and a tailored plan in about ten minutes. Free, no card.
Start Free