Launchable

Learn the basics of starting a business

Short, practical articles on validating ideas, finding customers, pricing, and getting set up.

Idea

How to validate a business idea

Prove people want it before you spend real money or months of time.

4 min read

Writing a clear problem statement

Explain the pain in one or two sentences a customer would agree with.

2 min read

Researching competitors and alternatives

Every idea has competition, even if it's a spreadsheet or doing nothing.

3 min read

Finding your unique angle

Give customers a clear reason to choose you over the alternatives.

3 min read

Customers

Defining your target customer

A specific customer makes every other decision easier.

3 min read

Money

Choosing a business model

How you make money shapes your costs, cash flow, and growth.

4 min read

Pricing your product or service

Price on the value you create, not just your costs.

4 min read

Estimating startup costs

List what you need to open and to run for the first few months.

3 min read

Unit economics and break-even

Know what you earn on each sale and when you'll cover your costs.

4 min read

Setup

Sole proprietorship, LLC, or corporation?

An overview of common business structures and when each fits.

4 min read

Growth

Getting your first 10 customers

Early customers come from direct, personal outreach, not ads.

4 min read

Setting realistic goals and timelines

Match your goals to your available time and money.

3 min read