Choosing a business model

Common models

• Service: you sell your time or expertise (consulting, cleaning, design). Fast to start and low cost, but growth is limited by hours.
• Physical product: you make or source goods. Needs inventory and upfront cash, but can scale.
• E-commerce: selling products online, often through a store platform. Marketing costs are the main challenge.
• Subscription: recurring payments for ongoing value. Predictable revenue; requires keeping customers happy.
• Marketplace: connecting buyers and sellers. Powerful once it works, but hard to start (you need both sides).
• Content / audience: making money through ads, sponsorships, or courses. Slow to build, high leverage later.

Choosing

Pick the model that matches your budget, time, and skills. Many successful businesses start as a service (to learn the market and earn cash) and add products or subscriptions later.