Idea2 min read
Writing a clear problem statement
Explain the pain in one or two sentences a customer would agree with.
A strong problem statement names who has the problem, what the problem is, and why it matters.
A simple formula
[Customer] struggles with [problem] because [cause], which costs them [time, money, or stress].
Examples
- "Independent fitness coaches lose clients because tracking progress across texts and spreadsheets is messy, which costs them renewals."
- "New parents waste hours each week researching safe products because advice online conflicts."
Check your statement
- Would a customer say "yes, exactly"?
- Is it about their pain, not your solution?
- Can you measure the cost?